Firehose to defend your home and property About the Fire Safe Home Initiative

Sherwin Ross, affectionately known as “Ace,” founded Ace Fire Preparedness & Defense in 2018. Ross was so moved by serving during the Woolsey Fire he became passionate on educating home owners to be better prepared. It's not if, its when the next fire will be. "No one is prepared." states Ross

Ross is a Tony Robbins Ultimate Fire Team member volunteering around the world to build the fires that thousands of people walk on to transform their lives.


Wildfires will increase 30% by 2050.
Welcome to ACE FIRE Preparedness & Defense Fire Safe Home Initiative.

Raymond Roby, Fire Fighter:

“As a 44-year veteran of the fire service, it is a great idea. Some basic common sense and maybe a citizen’s academy that local fire departments could host. Serves as educational, safety, and community involvement with real interaction. Also enables these citizens to be positive liaisons for the community. Look at the big picture. People have guns, fire extinguishers, first aid kits, with a little they can be easily taught the basics."

Our mission: We are certified first responders committed to serving all first responders, firefighters, law enforcement, military service members, veterans, homeowners, steaders, and renters prevent, prepare for, and respond to wildfires, opening a conversation to having a plan and the proper tools and training to defend against the embers before they reach the structure.

Ace Fire Preparedness & Defense Fire Safe Home Initiative offers an affordable bundle of professional firefighting defense products.

We are outstanding global manufacturing experts offering you the best quality professional firefighting equipment at the best possible price points. NO BULL Just here to help.

We stock coiled or folded NH / NTS National Thread Standard, 75 ft. x 1.5 inch polyester with polyurethane lining attack fire hoses – certified, tested, and dated 11/21 for single-family homes, high-rise buildings, remote property on fire perimeters, and remote areas with access to wells, pools, streams, or rivers. Our hoses deliver water at a high velocity up to 250 PSI. Our aluminum brass-plated coupling enables faraway reach. We stock the Gated WYE Valve, Steel Hydrant Wrench and Plastic Fire Hose Adjustable Nozzles. All bundles, even the four-hose bundle are lightweight in design and priced perfectly to store in the trunk of first responder personal vehicles.

Our hoses are designed to move water delivering a high velocity up to 250 PSI with 500lb burst pressure. Our aluminum brass-plated coupling enables a faraway reach.

All bundles & even the four-hose bundle are lightweight in design and priced perfectly to store in the trunk of first responder personal vehicles. We love our products. We love to hold it and admire the craftsmanship.

You will sleep better having a plan and our products in the truck of your vehicle for a quick grab deployment.

On a personal note, thank you for visiting Ace Fire Preparedness. We are here help you keep your home safe from wildfire.

When now would be a good time to start to prepare?

Intelligent First Responders Think Different

213 884 8448

About Ross:…  the founding partner of Ace Fire Preparedness.& Defense. He is a global manufacturing expert (40 years in the apparel industry). Sherwin played a leadership role globally in the growth of Forever 21 and KAYSER from Chile, Sherwin created the first CBGB Line of Apparel with Hilly Krystal. Ace Ross Studios line of Junior Apparel was sold in Macy, Bloomingdales, Dillards and Fred Segals. Also … an actor, a musician, and … a member of FEMA’s Citizens Emergency Response Team (CERT).

Ross lives in Los Angeles, California with his two dogs, Lucy and Lucca.

ACE Fire hose

A Graduate of MASTERY UNIVERSITY with Tony Robbins. Sherwin gives back as an Ultimate Fire Team Member serving on a global scale to transform others lives. We are an elite group of light bearers grateful to be a part of this life changing transformation for thousands of participants from 98 countries.


When your why is stronger than you find a way. When you need to have more control, certainty, possibilities, tools, to defend your home and community then a garden hose, what can you do? You can know own professional fire defense tools FM Certified for occupant use in your homes and business.

Kevin Sprout, Battalion 17 CERT Team Lead, Lake Manor Chatsworth, California "90% of structure fires are caused by embers getting sucked into vents or falling in a pile of leaves or firewood on the side of the building."

California Penal Code 246.3. states it is a crime for a person to willfully discharge a firearm in a grossly negligent manner and shooting it could have resulted in great bodily injury or the death of another individual.

How many people do you know who own a fire arm and have never discharged the weapon say I! I.

Just as it’s a right to own a fire arm to protect your body, we believe everyone has a right to protect their land and property with professional firefighting gear.

Just as we use common sense not to harm our self with a weapon, we do not encourage at all entering a burning structure with our products. The task at hand is fighting the embers. The task at hand s fighting the embers.

Our intention is to open a conversation with you if you are a first responder in a wildfire threatened area. Just as you have a fire extinguisher in your tool kit, with the unprecedented threats of wildfires which will increase 30% by 2050, you must consider an upgrade to your mindset.

Our mission: We are committed to working with all first responders (firefighters, police, and military service members and veterans) homeowners, steaders, and renters prevent, prepare, defend at the very beginnings of an incident.

Our principles:

Safety First

Same day delivery.

Never a problem only a solution.

Never cut corners on production costs while adding value to the lives of you and your family..

Educate and serve the community and planet.

Offer new improved technology always reinventing and adding products to help home owners be defensive ion the event of catastrophe..

We stock coiled or folded FM Approved NH / NTS National Thread Standard, 75 ft x 1.5- inch polyester with polyurethane lining, lightweight (8lbs) attack fire hoses – certified, tested. We encourage our clients in remote areas with access to wells, pools, streams, or rivers to plan, prepare alternative water sources. Our hoses are single jacket lightweight, easy to deploy. Our aluminum brass-plated lug nut couplings enables faraway reach. We stock the Gated WYE Valve, Steel Hydrant Wrench and Plastic Fire Hose Adjustable Nozzles. All bundles, even the four-hose bundle are lightweight in design and priced perfectly to store in the trunk of first responder personal vehicles.

On a personal note, thank you for visiting Ace Fire Self Defense.

When now would be a good time to start to prepare?

Think Different

Being resourceful, fill a garbage can with professional fire fighting equipment to store on your porch so at the least, if theirs a fire in the canyon, you can defend your property.

The prototype of the ACE Fire hose connector kit.

Keep a bundle in your trunk, you never know when you can help.

90% of structure fires happen when embers get in the vents. Today we have better choices to be prepared to defend our homes and communities to serve the community against the embers flying in the wind before they reach the structure or civil unrest.

This original kit cost so much money to buy,  we decided to manufacture everything in house and save people hundreds of dollars.

ACE Fire Preparedness & Defense Fire Safe Home Initiative.

The first time ever, We at ACE FIRE Preparedness & Defense are introducing the "Fire Hose and Hydrant Connector Kit. ACEFHCKIT vs1 to store in your vehicle or home to use in the event of a catastrophic fire or earthquake when the fire department can’t respond or you arrive before.

THE FIRE HOSE CONNECTOR KITS can be purchased as separates or create a bundle that meets your needs.  

 The fire destroyed 1,643 structures,  killed three people, and prompted the evacuation of more than 295,000 people

The Woolsey Fire

Thursday November 8, 2018 was a busy day in California. Just before midnight the night before there was a mass shooting incident leaving 12 dead at a bar in Thousand Oaks, just west of where the fire was hours later. The Camp Fire started early Thursday morning wiping out much of Paradise in northern California before noon. Then the Hill Fire started at about 1 p.m. south of Thousand Oaks about 13 miles southwest of where the Woolsey Fire started an hour later. The Hill Fire eventually burned over 4,500 acres and required the evacuation of 17,000 residents. While firefighters were still initially responding to the Hill Fire the Woolsey Fire ignited at about 2 p.m. Strike teams of engines and crews were already in route to northern California, so right away there was competition for firefighting resources with three major fires burning simultaneously in the state.

The Woolsey Fire started in Ventura County but spread into Los Angeles County. Very large portions of the blaze were in both counties, testing the capabilities of LA City, LA County, and the Ventura County Fire Department. The report states that even though the three organizations “regularly plan for and practice their response to a large fire in the region, they could not have planned for a complete exhaustion of California’s limited firefighting resources brought on by a regional wildfire weather threat in conjunction with the Camp Fire, a mass casualty shooting in Ventura County, and the Ventura County Hill Fire, which began just before the Woolsey Fire started.”

With large numbers of firefighting resources committed to the three major fires, and with the dry, windy weather continuing, many agencies had to think hard about continuing to send more and more firefighters to the Hill and Woolsey Fires in case more incidents broke out. Approximately half the resource orders for the Woolsey Fire were UTF, Unable to Fill.

If all that matters is integrity and honor, you are in the right place now!

Prepare for the unexpected.

The CERT training by Los Angeles Fire Department taught us that people are just not prepared for an emergency.

Ask a quality question, you get a quality answer.

If the past years taught us anything, we must renew our focus on disaster preparedness, in particular, ensuring be prepared for unexpected fire and earthquake in the face of sudden, unplanned disruptions. 


Planning as Prevention


Tailored Planning is Ideal

Since no two homeowners’ needs or situation are exactly alike, organizing community meetings with continuity planning requires a customized approach:

  • The most likely current and future threats to your home and property.
  • The process, technologies and tools needed to protect the front and back of your home simultaneously.
  • Steps and processes to assure that your current equipment remains operational and usable, while minimizing human and local factors that might impact continuity.

Ready to rethink or refresh your home and communities fire prevention and readiness plan? You are in the right place now.


You drive where you focus.

Please review our video’s using an above ground pool and pool pump.

It is our outcome and mission to serve the community in creating awareness for fire preparedness and fire prevention. “An Ounce of prevention is worth a pound of cure”. Ben Franklin
It is our mission to provide you with video training and the tools needed serve you better than anyone can.

I like the Positive Thoughts Get Positive Results.

We are grateful to serve.

“In the event of a fire, choose to be prepared.

This was a defining moment that changed the course of my plans.

This video was taken on November 9, 2018. We were surrounded by fire. At 12:00 midnight the winds abruptly halted. Everything got quite. This was a Devine intervention. We were ready to evacuate and were not prepared. Yaniv Shlomo owns two 300-gallon water tanks, bless this mas heart. Yaniv and Sherwin stayed out till 5:00 am putting out hot spots that could have re-ignited and taken out our homes.

For more information please call Sherwin Ace Ross 213/ 884-8448

It is our  honor to serve you better than anyone can!

Positive thoughts get positive results.

  • Steve, Chatsworth California

    "I just finished bundling all the hose and setting up the system for the quickest possible deployment. I’m very pleased with everything and happy to have it. Thank you for all your help." 

  •  Glen, Salt Lake City, Utah

    "Dear ACE FIRE Preparedness, The valve arrived and I have attached it to the high
    pressure pump. I am quite happy Thank you for making this equipment available to our community."

  • Larry Jacobs, Lake Chatsworth, CA.

    "This is fire insurance in your hands. Thank you Ace Fire Preparedness. Thank you for setting up the pump. We feel better knowing we are prepared to fight the embers.